About Hobbiest

Built for the deeply hobbied.

An app for people who'd rather climb, cook, ride, or paint than scroll — and want to find someone who feels the same way.

What we believe

A different bet.

Most apps measure what you look like. We measure what you do.

Most apps reward speed. We reward specificity — the way you actually talk about the thing you love, the gear you've worn out, the route you take on Sundays.

Most apps are designed to keep you on them. We're designed to get you off the phone and into the place where the thing happens.

The world has plenty of swiping. It needs more people who showed up for the climb, the studio, the run, the kitchen — and brought someone with them.

That's Hobbiest.

A note from Justin

The quarter tank rule.

I've always lived by what I call the quarter tank rule.

Life pulls you in every direction. Work. Family. Friendships. Obligations you didn't ask for. If you let it, the tank empties — and the version of you that shows up everywhere becomes the leftover version. The one that's just trying to make it to Saturday.

The quarter tank rule says: no matter what life is asking of you, keep at least a quarter of your tank for yourself. That quarter isn't selfish. It's what makes the other three-quarters worth giving.

That quarter is the part of you that makes things, plays, learns, moves — the part of you that loves what it loves without explaining why. Most people lose it slowly. They don't notice until the thing they used to do for joy starts feeling like one more thing they don't have time for.

Hobbiest exists to protect that quarter tank. To carve it out, defend it, and spend it on something that actually fills you back up. And if you can do that next to someone else who's protecting theirs — even better.

Most apps are built to take more of your time. This one is built to give it back — in the only form that matters: the hour you spent doing the thing you love, with someone you genuinely wanted to spend it with.

That's the bet. I hope you'll take it with us.

Justin Cyle Jackson Founder, Hobbiest Holdings, Inc.
Our commitments

What we won't do.

Most product principles read like a wish list. These are lines we won't cross, even when it costs us.

We won't optimize for time-on-app. The app is a means; the meet-up is the point. If your week is fuller because of us, we did our job — whether you opened the app twice or twenty times.
We won't reduce you to a face. Your hobbies, your weekly rhythm, your craft, the specificity of what you do and how you do it — those are what we match on. Photos are how you recognize each other later.
We won't sell or share your personal information. Your data is yours. Our Privacy Policy spells it out plainly, and our Do Not Sell or Share page gives you the controls.
We won't pretend AI replaces real connection. We use AI to surface, suggest, and coach — never to substitute. AskGuru is a teacher, not a stand-in for a person.
We won't ship a screen that doesn't earn its place. If a feature doesn't help you protect your quarter tank, it doesn't ship.
Ready when you are

Find your people.

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